Research

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Consumer Values Are Driving Brand Purpose in Marketing

Author: Cliona Elliott This year there have been some big discussions about purpose marketing. Marketing Week’s Russell Parsons has highlighted that there is a clear divide between those who think the brand purpose is both a social responsibility and the reason for a brand’s existence; and those who believe the role of brand purpose has … Continued


Balancing The Ledger: Can Traditional Financial Investment Principles And Blockchain Coexist?

Every year, Google compiles and analyzes its data in order to reveal the most popular ‘how to’ searches worldwide. It should come as no surprise that ‘How to buy bitcoin’ was amongst the top three for 2017. Bitcoin has garnered much attention as of late – and for good reason… CryptoCurrency Adoption In 2017 alone, … Continued


Crypto Law Update: Securities and AML Regulators Make a Statement!

By: Aaron Grinhaus and Marium Rehan – Grinhaus Law Firm Creating a successful cryptocurrency start-up is hard, time-consuming work. Starting a business requires a business plan and market analysis to ensure that there is demand, organization, and cash flow. One thing that should also be added to this list is the consideration of all legal and regulatory restrictions that … Continued


Another Day, Another Hack — eToro Daily Market Commentary

By Mati Greenspan, Senior Market Analyst Another day another crypto related hack. Even though the volumes traded at the crypto exchange known as CoinRail are rather insignificant, it seems that alternative investors are taking this hack quite seriously. Despite CoinRail freezing all trading and keeping its lips sealed about specific numbers, some reports indicate that … Continued




Security Tokens vs Utility Tokens: What’s the Difference?

Blockchain has become the emergent technology of the last few years. Artificial intelligence and CRISPR have high potential, but only blockchain technology has shown the ability to disrupt nearly every industry in existence by making so many new business models possible. Blockchain technology has many useful innovations inherent, such as trust-less networks or decentralization, but … Continued