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Research

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Canada Could be Well-Positioned for the World’s Digital Asset Transformation

By: Alex Tapscott The recent price decline — a rare collision of factors — has proved that people overestimate the potential for technology short term and underestimate it long term Canada has a rich history of innovation, but in the next few decades, powerful technological forces will transform the global economy. Large multinational companies have … Continued


Blockchain Technology IRL: More Than A Bitcoin

It’s quickly becoming apparent that blockchain technology is about far more than just Bitcoin. Across finance, healthcare, media, government, and other sectors, innovative uses are appearing every day. While some ventures may fail, others could go on to become household names if blockchain proves itself to be as revolutionary as many are predicting. Recently, CoinTelegraph … Continued


Interoperability Key in Blockchain Roadmaps for 2019

Next year could be another exciting one for blockchain as many projects mature and focus on interoperability. In 2019, the technology under development may see implementation across business and consumer technology stacks. Blockchain and cryptocurrency investors have had a year likely full of concerns over token price performance. Many are ready to see their investments, … Continued



Fashionably Late: Central Banks and the Digital Currency Dilemma

Cryptocurrency maximalists herald the dawn of a new economy with respect to the role digital assets like Bitcoin will play in reshaping finance at large. Some argue that transactions made possible through the use of blockchain technology will uproot fiat money and transplant a crypto-based payment scheme in its place. This idea is not too … Continued


Bitcoin vs Litecoin: Should My Business Wear Silver or Gold?

Every day, more cryptocurrencies arrive on the scene, boasting new approaches, new purposes, and new associations with companies (chiefly through ICOs) and assets alike. But if you’re sensibly risk-averse and looking to move your business into the cryptocurrency game without taking too large a gamble, the closest things to a safe bet are Bitcoin and … Continued


Every Week, More Governments Are Announcing Blockchain Adoption.

By: David Freuden – Advisor. Investor. Entrepreneur Every week there is another government announcement of how and where they are launching a blockchain solution or supporting a blockchain initiative. As I write this the Democratic Party of India have just announced that they will be using MiVote, an Australian blockchain project. The Indian government will … Continued



Whitepaper Versus Yellowpaper: What is the Difference?

More recently associated with digital currencies and initial coin offerings (ICOs), the “whitepaper” has been around for nearly a century. Now, almost no digital coin or blockchain project appears without one, and investors are urged to study them thoroughly. Whitepapers are a more familiar term in today’s digital landscape as the vision of a project … Continued


Consumer Values Are Driving Brand Purpose in Marketing

Author: Cliona Elliott This year there have been some big discussions about purpose marketing. Marketing Week’s Russell Parsons has highlighted that there is a clear divide between those who think the brand purpose is both a social responsibility and the reason for a brand’s existence; and those who believe the role of brand purpose has … Continued